May 7, 2020
Earlier this month, Dealer Principal Jake Sodikoff posted on LinkedIn that his Harrisonburg, Va. Nissan store posted a new April store record — and came within 5 units of an all-time volume high. It's an impressive feat, considering April, by many industry analyses, may be considered rock bottom for 2020 car sales.
In early 2020, Sodikoff, a VADA Board member and the association’s NextGen Director, initiated a plan to focus more on online sales and home delivery — and when the pandemic hit, that plan paid off. April was Steven Nissan's record for the three Aprils it has been in business.
Sodikoff also attributes success to "a change in mindset," he says. "We were willing to do anything and everything to sell a car." Home deliveries constituted 30% of the dealership's April sales, with paperwork done, literally, on the hood of the new or pre-owned car.
In our latest episode of High Octane:
- Learn Jake's keys to success in online sales/home delivery
- Hear about how he manages the tricky balance of pre-owned
inventory management, particularly with a glut of pre-owned
cars
- Hear Jake explain the one thing you can do to take care of
employees
While Jake can't predict his own dealership's future or that of the industry, he does add: "I don't see any reason why the car business isn't going to have a great summer."
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