Aug 4, 2020
Automotive News calls Glenn Mercer “The auto industry expert dealers want to hear from,” and today, Virginia dealers and others can hear directly from the longtime friend of NADA and VADA.
Glenn is the author of 2017’s “The Dealership of Tomorrow: 2025,” which provided a comprehensive view of what automotive retailing would look like to franchised dealers, consumers and manufacturers in 2025. Among other things, Mercer was one of the first to predict an "evolution not a revolution" of the dealership business model in spite of wild pronouncements about disruptive technologies and behaviors that “promised” to blow up everything we knew about personal vehicle ownership.
His followup, Dealership of Tomorrow 2.0, came out in February 2020, and it’s safe to say things have mightily changed since then. A version 2.5 is coming soon to incorporate the permanent and accelerated changes to the industry due to COVID-19. Glenn talks with VADA General Manager Jason Wilson on what we can expect from 2.5 as well as the long-discussed “carpocalypse” of EVs and autonomous vehicles.
Get The Dealership of Tomorrow 2.0: nada.org/dealershipoftomorrow/